Blog Post

Tour de Networking

Darren Blackstock • 13 July 2018

Business networking simply refers to building and cultivating relationships with people of similar interests in ways that can benefit all parties. And this is exactly where #CycleNetworking fits in to the space. For some, networking and the confidence to talk comes naturally. But for many it doesn’t, and the thought of having to stand up in-front of 35 people to tell them what they do brings many successful business owners out in a cold sweat.

So why PedalTalk and #CycleNetworking? You mix with people who genuinely have a shared interest, bikes. The relaxed environment takes away the pressures some people feel in a room with a group of strangers. And what else:


  • Cycling strengthens relationships through a true sense of shared achievement and belonging.
  • Networking rides provide the opportunity to get to know people in the right environment, with no distractions of email, social and phone calls.
  • Businesses can actually deliver on their wellness promise and in-directly promote an active lifestyle to their customers, staff and business partners.
  • Cycling is a brilliant leveller, everyone is equal.

Many business people don’t network just to try and sell stuff. Networking helps professionals build wider and stronger referral networks. Our PEDTalk series educates people so members use the content to improve their business practices. Talking about your business to people you may not know massively increases confidence. Networking is also a fantastic way to stay on top of what trends and technology are helping businesses save money and/or improvement effeciencies. We also see clients bring specific problems they’re facing in their business to the network to seek advice.

I believe the business networking world is changing. The way we were expected to network, eg: forced attendance, enforced referral programs, etc was perfectly suited for a business world that no longer exists. And what we realised was; that all business people really want is conversations in a less pressured, relaxed and social environment.

Networking doesn’t only have to take place in a hotel conference room whilst wearing a suit, that’s just boring.

Who want's to give PedalTalk a try?

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